Table of Contents
Luke Berry launched International Gold Express sunglasses during 90 Day Fiancé: Love in Paradise Season 4.
He promoted the luxury eyewear heavily on the show and social media.
Fan skepticism and market challenges caused the business to fail by mid-2025.
It joins other short-lived 90 Day Fiancé cast business ventures.
Question | Answer |
|---|---|
What was Luke Berry's sunglasses brand called? | Luke Berry's sunglasses brand was called International Gold Express. |
How did Luke promote his sunglasses? | Luke promoted his sunglasses on 90 Day Fiancé and his social media accounts. |
Why did the sunglasses business fail? | The business failed due to low demand and fan skepticism. |
When did International Gold Express shut down? | International Gold Express shut down by mid-2025. |
Luke Berry's sunglasses line was part of his International Gold Express brand
Luke Berry created International Gold Express as his luxury brand venture during 90 Day Fiancé: Love in Paradise Season 4.
The sunglasses became the most visible product from this brand.
Luke frequently discussed the business logistics and packaging on camera.
Key Details About International Gold Express
Aspect | Details |
|---|---|
Brand Type | Luxury-oriented fashion line |
Main Product | Sunglasses |
Show Featured | 90 Day Fiancé: Love in Paradise |
Season | Season 4 |
Scenes showed Luke handling the sunglasses and talking about potential partnerships.
He positioned the venture as his path to financial independence.
The brand name suggested international reach and high-end products.
Brand Positioning
- Marketed as a luxury eyewear collection
- Focused on stylish, high-quality designs
- Details about manufacturing remained unclear
- Pricing structure was never fully disclosed
International Gold Express represented Luke's ambition to build a business empire.
The sunglasses line was central to his storyline that season.
The 90 Day Fiancé star promoted his sunglasses on the show and social media
Luke Berry used his reality TV platform and social media presence to market his International Gold Express sunglasses.
On-Screen Promotion Tactics
- Featured the sunglasses as a recurring plot point throughout Season 4
- Showed behind-the-scenes content about business operations
- Discussed packaging and distribution logistics on camera
- Positioned the venture as his primary storyline
Social Media Marketing
Platform | Content Type | Engagement Strategy |
|---|---|---|
Photos wearing the sunglasses | Visual showcasing of product designs | |
Behind-the-scenes business updates | Creating authenticity and transparency | |
All Platforms | Brand mentions in captions | Driving awareness to International Gold Express |
Luke frequently posted himself modeling the sunglasses on Instagram.
He shared updates about the business journey to create engagement.
Despite the promotion, sales figures and engagement metrics were never publicly shared.
Reality TV Advantages
- Free advertising through millions of viewers
- Built-in audience from 90 Day Fiancé franchise
- Storyline integration creating natural product placement
- Instant brand recognition among show fans
The show provided massive exposure that most startups never get.
However, this visibility also brought increased scrutiny from skeptical fans.
Fan skepticism and lack of market demand led to the business failing
Luke's sunglasses line faced significant challenges from both viewers and the market that ultimately caused its failure.
Fan Reactions and Doubts
- Many viewers questioned the legitimacy of the business venture
- Fans expressed skepticism about product quality and authenticity
- Luke's controversial behavior on the show alienated potential customers
- Reddit communities actively discussed the venture's viability
- Comparisons to other failed 90 Day Fiancé businesses created negative perception
Market Demand Issues
Problem Area | Impact on Business |
|---|---|
No clear niche or unique value proposition | Failed to stand out in competitive sunglasses market |
Lack of brand identity | Couldn't compete with established celebrity brands |
Unclear pricing and manufacturing details | Created trust issues with potential buyers |
Oversaturated reality TV merchandise market | Limited appeal beyond show's fanbase |
The business lacked what makes successful sunglasses brands thrive: clear differentiation and market positioning.
Production and Operational Challenges
- Reports indicated supply chain and production delays
- Luke's limited retail experience hampered operations
- Logistical issues with packaging and distribution
- Insufficient inventory management experience
Unlike established sunglasses companies, Luke's venture faced operational hurdles from the start.
By mid-2025, sources confirmed the sunglasses line had been terminated completely.
The closure surprised some fans but many saw it as inevitable given the challenges.
Luke's sunglasses join other short-lived 90 Day Fiancé cast business ventures
Luke Berry's failed sunglasses line follows a pattern of unsuccessful business attempts by 90 Day Fiancé cast members.
Notable Failed Ventures
Cast Member | Business Venture | Outcome |
|---|---|---|
Ashley Martson | Lingerie Line | Raised only $4,000 in crowdfunding |
Luke Berry | International Gold Express Sunglasses | Terminated by mid-2025 |
Various Cast | Beauty and Fashion Lines | Few achieved long-term success |
Multiple Stars | Crowdfunding Campaigns | Faced fan scrutiny and low funding |
Common Challenges
- Lack of business experience and planning
- Overestimating fan support and market demand
- Negative publicity from show controversies
- Limited product differentiation
- Poor execution and logistical issues
Ashley Martson's lingerie campaign particularly mirrored Luke's struggles.
Her medical expense crowdfunding raised minimal support despite health claims.
Reality TV Business Patterns
- Most ventures rely solely on temporary TV fame
- Few cast members have industry connections
- Products often lack unique value propositions
- Businesses typically fizzle after season ends
- Fans increasingly skeptical of cast business attempts
The pattern shows reality TV fame rarely translates to sustainable business success.
Unlike established fashion trends, these ventures lack staying power.
The line was officially terminated by mid-2025 despite on-screen promotion
Luke Berry's International Gold Express sunglasses line met its end by mid-2025, marking the failure of his most promoted business venture.
Termination Timeline
Period | Event | Significance |
|---|---|---|
2024 | Heavy promotion during Season 4 | Peak visibility and storyline focus |
Early 2025 | Business operations slowed | Reduced social media activity |
Mid-2025 | Official termination confirmed | Complete business shutdown |
Factors Leading to Shutdown
- Consistently low sales figures despite TV exposure
- Ongoing production and supply chain issues
- Negative fan reception and lack of trust
- High operational costs with minimal returns
- Luke's divided attention across multiple ventures
The business termination surprised some fans who followed the season-long storyline.
Many Reddit users and reality TV forums had predicted the venture's failure from the beginning.
Aftermath and Current Status
- All social media promotion ceased completely
- No remaining inventory available for purchase
- Website and online store taken offline
- Luke shifted focus to other business attempts
- The sunglasses became unavailable like discontinued lens models
The closure demonstrated that even significant on-screen promotion couldn't overcome fundamental business flaws.
Luke's sunglasses joined the growing list of failed reality TV merchandise ventures.